{"id":2949,"date":"2020-07-27T10:00:00","date_gmt":"2020-07-27T09:00:00","guid":{"rendered":"https:\/\/linkbuilderitalia.com\/blog\/how-to-create-an-internal-link-strategy-practical-guide\/"},"modified":"2024-07-21T16:25:06","modified_gmt":"2024-07-21T15:25:06","slug":"comment-creer-une-strategie-de-liens-internes-guide-pratique","status":"publish","type":"post","link":"https:\/\/linkbuilderitalia.com\/fr\/blog\/comment-creer-une-strategie-de-liens-internes-guide-pratique\/","title":{"rendered":"Comment cr\u00e9er une strat\u00e9gie de liens internes : guide pratique"},"content":{"rendered":"\r\n

Consid\u00e9rons une page sur le domaine fictif ilmiosito.it<\/strong> d\u00e9di\u00e9e \u00e0 l’\u00e9crivain Marcel Proust<\/strong> comme sujet de notre optimisation. Imaginons que la page soit class\u00e9e de mani\u00e8re d\u00e9cente pour le mot-cl\u00e9 principal [marcel proust], mais qu’elle ait encore une marge d’optimisation pour am\u00e9liorer son classement en augmentant les liens internes vers celle-ci.<\/p>\r\n

Tout d’abord, pour identifier le nombre de liens internes<\/strong> sur la page en question, nous allons explorer le site avec ScreamingFrog (ou un autre outil similaire). En supposant que la page de destination sur Marcel Proust n’ait que quelques liens internes, nous pouvons dire avec confiance qu’augmenter les liens internes ne serait pas une mauvaise id\u00e9e…<\/p>\r\n

En utilisant l’une des commandes de recherche avanc\u00e9e de Google, nous recherchons maintenant les pages du site contenant la cha\u00eene de texte “Marcel Proust”, qui pourra \u00e9videmment \u00eatre utilis\u00e9e plus tard comme texte d’ancrage pour les liens internes :<\/p>\r\n

intext:marcel <\/strong>proust site:ilmiosito<\/strong>.it<\/strong><\/p>\r\n

Pour s’assurer que Google affiche toutes les pages index\u00e9es<\/strong> contenant le mot-cl\u00e9 [marcel proust], nous allons modifier les param\u00e8tres du moteur de recherche<\/a> pour afficher 100 r\u00e9sultats au lieu des 10 habituels :<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

\u00c0 ce stade, en utilisant le Google SERPs Extractor bookmarklet<\/strong> [pour l’obtenir, il suffit de visiter cette page et de suivre les instructions de l’\u00e9tape 6], nous allons extraire les r\u00e9sultats de notre site contenant le mot-cl\u00e9.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Instructions pour Obtenir et Activer le Google SERPs Extractor Bookmarklet<\/h2>\r\n

Les pages obtenues de cette mani\u00e8re seront celles \u00e0 partir desquelles cr\u00e9er des liens internes vers la page de destination en utilisant l’ancre exacte [marcel proust] contenue en leur sein. Maintenant, il ne nous reste plus qu’\u00e0 d\u00e9cider s’il vaut la peine de cr\u00e9er un lien interne sur toutes les pages ou de s\u00e9lectionner uniquement celles que nous pensons pouvoir donner un coup de pouce plus important.<\/p>\r\n

Si nous choisissons la deuxi\u00e8me option, la s\u00e9lection des pages “liantes” peut se faire en fonction des backlinks<\/a> de chaque page. Pour cr\u00e9er un bon rapport des backlinks uniquement pour les pages en question (et non pour toutes les URL du site), il vaut la peine d’utiliser une analyse par lots, une fonctionnalit\u00e9 disponible, par exemple, sur Ahrefs.<\/p>\r\n

Il ne reste donc qu’\u00e0 choisir les pages avec la plus grande quantit\u00e9\/qualit\u00e9 de backlinks et \u00e0 cr\u00e9er nos liens internes avec le texte d’ancrage [marcel proust] vers la page de destination.<\/p>\r\n

Un grand merci \u00e0 Luciano Passavanti<\/a>\u00a0pour les suggestions.<\/p>\r\n\r\n

\r\n
\u00a0<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Consid\u00e9rons une page sur le domaine fictif ilmiosito.it d\u00e9di\u00e9e \u00e0 l’\u00e9crivain Marcel Proust comme sujet de notre optimisation. Imaginons que la page soit class\u00e9e de mani\u00e8re d\u00e9cente pour le mot-cl\u00e9 principal [marcel proust], mais qu’elle ait encore une marge d’optimisation pour am\u00e9liorer son classement en augmentant les liens internes vers celle-ci. Tout d’abord, pour identifier…<\/p>\n","protected":false},"author":1,"featured_media":2376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[80],"yoast_head":"\nComment cr\u00e9er une strat\u00e9gie de liens internes : guide pratique | Link Builder Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linkbuilderitalia.com\/fr\/blog\/comment-creer-une-strategie-de-liens-internes-guide-pratique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment cr\u00e9er une strat\u00e9gie de liens internes : guide pratique | Link Builder Italia\" \/>\n<meta property=\"og:description\" content=\"Consid\u00e9rons une page sur le domaine fictif ilmiosito.it d\u00e9di\u00e9e \u00e0 l’\u00e9crivain Marcel Proust comme sujet de notre optimisation. Imaginons que la page soit class\u00e9e de mani\u00e8re d\u00e9cente pour le mot-cl\u00e9 principal [marcel proust], mais qu’elle ait encore une marge d’optimisation pour am\u00e9liorer son classement en augmentant les liens internes vers celle-ci. 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